Craft’ is a term used in the brewing industry to refer to a type of beer that is not made by large corporate breweries. Craft beer is made with a variety of malted barley, which is roasted to give it a unique taste.
There are a number of reasons why craft beer has become a popular beverage of choice for Americans. These include its unique flavor, its variety and its quality. In fact, in recent years, craft beer has outsold wine sales.
The number of breweries has grown by a factor of six over the last six years. Currently, there are over 70,000 employees working at breweries across the country.
The most obvious reason for this is competition. Larger companies are usually able to offer better pay and benefits, and often attract the best talent. They also have the resources to support greater production.
The term craft beer has been around for many years. It was first coined by Seattle Post-Intelligencer columnist Vince Cottone in the mid-1980s. It made its way into the beer industry trade magazines, but it wasn’t until the Craft Brewers Conference formally named the term “craft beer” in 1996 that it truly took hold.
Despite this, some craft breweries have not been able to stick to their own definition. Some have been acquired by large corporate breweries, and some have even been sold.
The best way to get a feel for the craft beer industry is to visit a brewery. This is a great way to learn about the process of brewing, as well as sample a range of different types of beer.
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